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Fractional brand director/CMO
©2025
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You’re building something meaningful. A product with purpose, a mission that matters. But today’s media landscape is chaotic: attention is fragmented, algorithms are fickle, and audiences are bombarded with noise. For modern startups, standing out isn’t just a challenge, it can be existential. To break through, you need more than mere content. You need a story that transcends the noise, galvanizes your audience, and turns your mission into a brand that's impossible to ignore.
Evernorth was founded to help mission-driven startups transform vision into a brand that commands attention and builds trust. Through deeply aligned brand strategy, clear storytelling, and intentional execution, we’ll help you define what sets you apart, and communicate it in a way that's undeniable. The result? A brand that doesn’t just speak, but resonates. One that turns your mission into a movement and stops people in their tracks.
Your brand is more than just colors and font, it's your company's identity. And in today's crowded market, it's the one thing that can truly set you apart.
In a Post Seed to Series A organization, your strongest brand asset is often something you already have: You. Every team has its own personality — a rhythm, a style, a voice — and in this first sprint we'll uncover and codify the personality that powers your products and your company. surfacing the “why” behind what you do.
With the foundation set, it's time to give the brand a heartbeat. Together we’ll map 3 to 4 priority audiences, pinpoint where they spend most of their time, and design the content, web, marketing, and social architecture to reach them there. We'll produce content that resonates and make sure that everything, from landing pages and marketing materials to customer support and nurture flows, reflects what you stand for and how you want people to feel when they encounter your brand.
Now we go live. With your story clear and your audience defined, we’ll launch your brand into the world through a calibrated mix of paid, earned, and owned media. We’ll double down on what hits the hardest, refine what doesn't, and adapt quickly, honing in on the most effective messaging and channels.
With traction under foot, it's time to lean into what’s working and step on the gas. We’ll scale the channels that convert, experiment with new platforms and personas, and forge partnerships with kindred brands and creators. The goal is to cultivate sustainable growth, making your brand synonymous with the communities it serves, and maintaining steady acceleration.
I’m a brand strategist, former CEO, and creative leader with over a decade of experience building brands that resonate, leading teams through transformation, and helping products find their audience. Most recently, I led the legacy music-tech company Cinesamples through a bold evolution, growing its new platform Musio by 5x and delivering its first profitable year since 2020.
I started Evernorth for one reason: to use everything I’ve learned to help mission-driven teams build sustainable momentum with clarity, and purpose. If you’re a small team with a big idea, I’d love to help you shape the brand and build the marketing strategy that helps you achieve your goals and then some.
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Helping Cinesamples modernize with Musio
Bringing Artiphon's Imaginative instruments to life
Building a record breaking crowdfunding campaign
Creating content that resonates and builds community
