Story. Strategy. Momentum.

In a Post Seed to Series A organization, your strongest brand asset is often something you already have: You. Every team has its own personality — a rhythm, a style, a voice — and in this first sprint we'll uncover and codify the personality that powers your products. Through stakeholder interviews, product deep-dives, and a bit of guided soul-searching, we’ll surface the “why” behind what you do and build a concise Brand Bible that captures your mission, voice, core audience, and visual DNA.

With the foundation set, it's time to give the brand a heartbeat. Together we’ll map 3 to 4 priority personas, pinpoint where they spend most of their time, and design the content, web, marketing, and social architecture to reach them there. We'll collaborate cross-functionally to align every touchpoint, from landing pages and marketing materials to customer support and nurture flows, and ensure they reflect what you stand for and how you want people to feel when they encounter your brand.

Now we go live. With your story clear and your audience defined, we’ll launch your brand into the world through a calibrated mix of paid, earned, and owned media. We’ll double down on what resonates, refine what doesn't, and adapt quickly, honing in on the most effective messaging and channels.

With traction under foot, it's time to lean into what’s working and step on the gas. We’ll scale the channels that convert, experiment with new platforms and personas, and forge partnerships with kindred brands and creators. The goal is to cultivate sustainable growth by generating and maintaining steady, data-driven momentum. And I’ll be there to help you keep things moving, evolving, and aligned with what matters most.